+39 0544 533269

Le varietà di New Fruits®


Alba (NF 311)*

Origin: New Fruits - Italy. *European patent n° EU 16744.

Picking period: very early.

Best use: one of the most cultivated early variety in tunnel and open field. Excellent results with both cold stored plants, fresh and plug-plants.

Strenght: high productivity, high picking performances, very nice fruit, very large fruit size until the end of the harvest, very good commercial value (shelf-life). Rustic, vigorous, winter frost resistant. Tolerant to the most common root diseases.

Weakness: susceptible to Gnomonia f. and quite sensitive to Oidium f. and Collectotrichum a.


News Fruits is a private Italian company specialized in the genetic improvement of strawberries in order to create new varieties.

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New Fruit s.a.s.

via Chiavica Fenaria, 22
- 48123 Savarna (RA) - ITALY

Tel. +39 0544 533269

Fax. +39 0544 532861

E-mail: info@newfruits.it



Modern strawberry varieties are covered by Patent protection CPVO and more. As a consequence thereof, their unauthorized multiplication is strictly forbidden and will be persecuted to the full extent of the law. Furthermore, the varieties Alba, Asia, Roxana, Olympia, Tea and Syria are registered trademarks. Their unauthorized commercial use is strictly forbidden.