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+39 0544 533269

Le varietà di New Fruits®


Scala (SG 0203)*

Origin: *European patent in progress. Selected by private breeder Franco Zenti in Verona - Italy. New Fruits is Master License for Europe and Switzerland.

Picking period: late variety.

Best use: suitable for tunnel and bag cultivation, using cold-stored plants and tray-plants.

Strenght: selected in Verona tunnels, good results in double ripening-cultivation, both in autumn and spring as in the Verona area, or in the 60 days cultivation. Suitable for continental climate, advised also in bag cultivation.
Quite rustic and strong plant, with good productivity; big size and very good quality of the fruit.


News Fruits is a private Italian company specialized in the genetic improvement of strawberries in order to create new varieties.

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New Fruit s.a.s.

via Chiavica Fenaria, 22
- 48123 Savarna (RA) - ITALY

Tel. +39 0544 533269

Fax. +39 0544 532861




Modern strawberry varieties are covered by Patent protection CPVO and more. As a consequence thereof, their unauthorized multiplication is strictly forbidden and will be persecuted to the full extent of the law. Furthermore, the varieties Alba, Asia, Roxana, Olympia, Tea and Syria are registered trademarks. Their unauthorized commercial use is strictly forbidden.