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+39 0544 533269

Le varietà di New Fruits®


Malga (SG 134)*

Origin: *European patent n° 46252. Selected by private breeder Franco Zenti in Verona - Italy. New Fruits is masterlicense for several countries in EU and Extra EU as well.

Picking period: strong day-neutral.

Best use: tunnel, open field and bag cultivation. Both cold-stored and plug-plants or minitray.

Strenght: good performances in Italian continental climate, in plain and excellent in mountain and cool areas, especially in bag cultivation in summer and autumn. Rustic, strong plant with good flowering capacity (all year) and very high productivity, big fruit size and nice quality fruits.


News Fruits is a private Italian company specialized in the genetic improvement of strawberries in order to create new varieties.

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New Fruit s.a.s.

via Chiavica Fenaria, 22
- 48123 Savarna (RA) - ITALY

Tel. +39 0544 533269

Fax. +39 0544 532861




Modern strawberry varieties are covered by Patent protection CPVO and more. As a consequence thereof, their unauthorized multiplication is strictly forbidden and will be persecuted to the full extent of the law. Furthermore, the varieties Alba, Asia, Roxana, Olympia, Tea and Syria are registered trademarks. Their unauthorized commercial use is strictly forbidden.