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NEW FRUITS is a private Italian company that operates in the strawberry breeding.
The activity started in 1992, from the joint-venture between Raggi Vivai and Geoplant Vivai.
Now our varieties Alba, Roxana and Asia are very important in the North Italian market and are developingwell in several European countries. the offices and the selection centre are situated in Cesena and Ravenna (central-east Italy).
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