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+39 0544 533269

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New Fruits is a private Italian company specialized in the genetic improvement of strawberries, in order to create new varieties. 
Officially estabilished in 1996, its founding members had started the breeding activity back in 1991. The varieties obtained by New Fruits and still now cultivated are: Alba, Roxana, Asia, Syria, Thelma.
Among these, the most widespread ones are currently Alba, Roxana and Asia; Syria is extremely interesting for industrial processing; Thelma is the first day neutral variety. New Fruits varieties are cultivated throughout Europe, up to Russia and Ukraine. They are suitable for continental and northern temperate climates. New Fruits now proposes a group of new interesting varieties: FragolAurea, Tea, Olympia, Malga and Scala.

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DISCOVER

New Fruits varieties

News Fruits is a private Italian company specialized in the genetic improvement of strawberries in order to create new varieties.

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Contacts

New Fruit s.a.s.

via Chiavica Fenaria, 22
- 48123 Savarna (RA) - ITALY

Tel. +39 0544 533269

Fax. +39 0544 532861

E-mail: info@newfruits.it

BLACK PLANTS MULTIPLICATION

warning

Modern strawberry varieties are covered by Patent protection CPVO and more. As a consequence thereof, their unauthorized multiplication is strictly forbidden and will be persecuted to the full extent of the law. Furthermore, the varieties Alba, Asia, Roxana, Olympia, Tea and Syria are registered trademarks. Their unauthorized commercial use is strictly forbidden.